Let's talk about the scoop. With round cans, you have to dig around in the formula to find it. And that can get messy.

But the Similac SimplePac has a scoop holder. It's built right into the lid, right where you need it. Plus, the lid is hinged — so you'll never have to worry about losing it.

The redesigned container is rectangular and has a much wider opening. So it's easier to scoop out the formula.

The Similac SimplePac has an ultra helpful grip, so it's easier for moms to hold. Hold the container. Hold the baby. Perfect.

We rounded the corners of the package to match the contour of the scoop. That means it's easier to get those last bits of formula.