Sherwin Williams - Express Scratch Repair™ Customer Training Tool Product Demo

Express Scratch Repair™ Customer Training Tool Intro

Express Scratch Repair™ Customer Training Tool Features

• View 1

  • Dealership Brochure:

    The Express Scratch Repair dealership and independent brochures are available for you to get an overview of the Express Scratch Repair program.

  • Equipped for Success with ESR Booklet:

    The Equipped for Success with ESR booklet describes the Express Scratch Repair program in depth. It encompasses all facets of the program including damage assessment tools, collision repair design services, ESR cart, customer marketing material, as well as an overview of our training class.

  • Damage Assessment Tools:

    We have several assessment tools to help you assess minor car damage.

    The link to our online estimating tool can be found at www.sherwin-automotive.com.

  • Collision Repair Design Services:

    In order to implement Express Scratch Repair in your facility, you may want to take advantage of our Collision Repair Design Services that can assist collision repair facilities in preparing your body shop for implementing an Express Scratch Repair center.

  • Express Scratch Repair Cart:

    This turn-key repair cart comes equipped with all of the necessary equipment to conduct an Express Scratch Repair and will be delivered to you as a ready-to-use tool.

  • Customer Marketing Material:

    We have developed several key marketing pieces that collision repair facilities can customize to generate consumer awareness of the Express Scratch Repair process. These marketing materials will be available online through the Marketing Creator Program so that Collision Repair Facilities can customize design, contact information, and logo on every piece.

  • Advertising Material:

    An Express Scratch Repair introduction video is available through this comprehensive program. Its purpose is to generate awareness of this process offering in your Collision Repair Facility. The video targets consumers and is available for you to purchase.

  • Express Scratch Repair Training:

    Express Scratch Repair Training is available to help prepare a technician to perform Express Scratch Repairs utilizing the HP Process. Course content covers all facets of Express Scratch Repair necessary for the technician to understand the concept and implementation of the Express Scratch Repair program while providing management with selling and estimating tools.

Express Scratch Repair™ Customer Training Tool Implementation

• Step 1

  Proper Preparation

• Step 2

  Attend an Express Scratch Repair Training Class

• Step 3

   Take advantage of our Collision Repair Design Services

• Step 4

  Ordering the Express Scratch Repair Cart

• Step 5

  Use our Marketing Creator Program to Customize Damage Assessment Tools and Marketing Material. 

  To view the Customer Lobby Video, go to the Lobby Video Tab within this Demonstration.

• Step 6

  Track Success

Express Scratch Repair™ Customer Training Tool Who Benefits?

• Sales Department

  With Express Scratch Repair, you will be able to repair damaged new cars faster, recondition used cars faster, and improve customer retention.

• Service Department

  With Express Scratch Repair, dealerships will have the capability of generating new revenue streams by repairing minor cosmetic damage at the same time regular service and maintenance visits are taking place.

  Independent Collision Repair Facilities can generate a new revenue stream by offering everyday collision repair customers the chance to fix minor dents, scratches and scrapes fast, while insurance or other Collision Repair work is already being done on their vehicle.

• Body Shop

  Your Body Shop will be able to capture more customer pay work and generate additional sales by keeping small repairs in-house. Increased throughput and productivity are also benefits of the Express Scratch Repair process, not to mention the fact that you can empower additional estimators by taking advantage of our easy to use damage assessment tools.

• Customers

  Your customers receive an instant repair quote on-site and can schedule same day repair service. This small damage repair offering will also give them the opportunity to decrease their paint repair costs at lease turn-in. Not only will your customers receive a high quality repair at an affordable price, but they will walk away with a renewed sense of pride knowing that they are receiving a quality repair that looks great.

Express Scratch Repair™ Customer Training Tool Training

• Step 1

  Understanding and Defining Express Scratch Repairs

• Step 2

  Express Scratch Repair Undercoats

• Step 3

  Express Scratch Repair Basecoats

• Step 4

  Express Scratch Repair Clearcoats

• Step 5

  Customer Experience

  1) Greeting the Customer

  2) Make It a Team Effort

  3) Don't Forget the Importance of a Phone Call

  4) Be Careful What You Say

  5) Start With the Best Customer Perception

  6) Signage That Tells Your Story

  7) Directional & Parking Signage

  8) Customer Service Signage

  9) Waiting Room

  10) Customer Service Area

  11) Delivery Considerations

  12) Generate Referral Business

Express Scratch Repair™ Customer Training Tool Lobby Video